Happy White Day
For Never Alone
Every White Day (much like Valentine’s Day), young Taiwanese couples get all caught up with displaying their affections for one another. But why should singles be made to put up with all of this?
So this White Day, we launched a special one-to-go fare promo, inviting singles to spend a well-deserved time with the One they love the most (themselves!), and skip the cliches by skipping town.
White Lies Reveal
When White Day draws near, most women say they don't wish to receive anything special, not because they truly feel that way, but to spare themselves from being let down by their clueless (not-so) better halves.
This year, we gave women the opportunity to speak this truth, without actually having to do so.
Agency: BLK J
Category: Social Campaign (Regional)
Creative Director: Khalid Osman, Lester Lee
Art Director: Marvin Liang, Jessica Chow
Copywriter: Seth Han
My Role: Conceptualisation, Art Direction