Rebuild your Memories

Art Direction
On-ground Activation

To commemorate SG50, LEGO welcomed children to construct their imaginative visions of Singapore's future for SG100. Additionally, the brand crafted four iconic Singaporean structures—HDB flats, cable cars, the Toa Payoh dragon playground, and the traditional ice cream push-cart—resonating particularly with Singaporeans who fondly recall growing up in the 1980s.

We got to go around Singapore to take nice shots of the iconic lego bricks that we build.

Jessica, an art director who is experience in integrated campaigns, social, films, UX/UI, graphic designs.