In celebration of SG50, LEGO invited kids to build their vision of what Singapore would look like in the next 50 years when the nation celebrates SG100.
The brand also created 4 Singapore iconic builds, the HDB flat, cable car, Toa Payoh dragon playground as well as the ice cream push-cart, that appealed to the Singaporeans who grew up in the 1980s.
The brand also created 4 Singapore iconic builds, the HDB flat, cable car, Toa Payoh dragon playground as well as the ice cream push-cart, that appealed to the Singaporeans who grew up in the 1980s.
Client: LEGO
Agency: IRIS Worldwide
Category: Social and On-Ground Activation
Agency: IRIS Worldwide
Category: Social and On-Ground Activation
