Rebuild Your Memories
In celebration of SG50, LEGO invited kids to build their vision of what Singapore would look like in the next 50 years when the nation celebrates SG100.
The brand also created 4 Singapore iconic builds, the HDB flat, cable car, Toa Payoh dragon playground as well as the ice cream push-cart, that appealed to the Singaporeans who grew up in the 1980s.
Role : Conceptualisation, Art Direction
Client : LEGO