Rebuild Your Memories
![](https://freight.cargo.site/t/original/i/9d9b1b4a700d1804a87abd2af7c73c1427f721ca8030bc5b23527c9d92133e57/LEGO-SG50_LANDSCAPE_V1-1-1.jpg)
![](https://freight.cargo.site/t/original/i/3e855e344a7f3543cc76addc2d746b217ba78c4387504b1101ee7d06ed51e010/June_cablecar.png)
![](https://freight.cargo.site/t/original/i/53b6e46647d4466c89d80ac0cfd84fa1ead27d9f66364c1dc82cd9704103cc7d/June_icecream.png)
![](https://freight.cargo.site/t/original/i/2992698b4c3bcb32ad5063ea93085f2c7fa4bd5229788cd30de615cccf163956/June_hdb.png)
![](https://freight.cargo.site/t/original/i/e7b82668729e7f56eebbd7ea57183b19fa95922c755045df39f6de5a16b8a939/June_dragon.png)
![](https://freight.cargo.site/t/original/i/956777307a17dc83c6e2a904deaea534c09bf65ce9be3c772f9275081a346730/A4-Paper-Mockup.jpg)
In celebration of SG50, LEGO invited kids to build their vision of what Singapore would look like in the next 50 years when the nation celebrates SG100.
The brand also created 4 Singapore iconic builds, the HDB flat, cable car, Toa Payoh dragon playground as well as the ice cream push-cart, that appealed to the Singaporeans who grew up in the 1980s.
The brand also created 4 Singapore iconic builds, the HDB flat, cable car, Toa Payoh dragon playground as well as the ice cream push-cart, that appealed to the Singaporeans who grew up in the 1980s.
Client: LEGO
Agency: IRIS Worldwide
Category: Social and On-Ground Activation
Agency: IRIS Worldwide
Category: Social and On-Ground Activation