Life comes in different shapes, so can your insurance

To launch Great Eastern’s whole-life, investment-linked plan, we decided to play on its best trait –– its flexibility. And what better way to do that than with something that’s just as flexible?

Using clay animation, we told the story of life and its many shapes, and how Great Eastern’s plan can help one hold their future squarely in their hands.
Client: Great Eastern
Agency: BLKJ
Category: Social

I am Jessica Chow.
Senior Art Director. | +65 8157 2133
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