It's Your Time to Indulge

In today's society, women are the primary decision makers whether it's for a blender's RPM or TV plasma's resolution. However for many home electronic brands out there, it seems they are only targeted in the kitchen appliance category.

We challenge this in It's Your Time to Indulge.

The visuals will capture moments where women are indulging in their favourite content, be it unwinding after a long day of work for the single ladies, or taking a break in the midst of daily tasks, while the baby's asleep, for married women. They will be featured in the comfort of their homes, where the environments take on an authentic yet aspirational look and feel that best reflects their lifestyles, appealing to our target audience. Placing greater emphasis on the element of time, the images will be integrated within a clock face, creating an interesting visual treatment.

Client: Samsung TV
Agency: iris Worldwide
Category: Social Campaign

Creative Director: Ed Cheong
Deputy Creative Director : Shawn Foo
Art Director: Jessica Chow, Jessie Lam
Copywriter: Marilyn Poh 
My Role: Conceptualisation, Art Direction