Go Yellow

Art Direction
Case Study

Scoot is rolling out an innovative method for purchasing flights! The greater your yellow accumulation, the greater the discounts—anything yellow counts! We kicked off by featuring a lively individual on Scoot's social media platforms, showcasing the abundance of yellow items that can be traded for flight tickets. The subsequent week, we hosted our event directly in front of Wisma Atria, drawing a large crowd of supporters.

The making of the inflatable backdrop

Jessica, an art director who is experience in integrated campaigns, social, films, UX/UI, graphic designs.