Great parenting doesn’t need perfection.
It just need a little help.





Being a parent is tough. Being an Asian parent is tougher because we hold ourselves up to unrealistic standards. We put immense pressure on ourselves to not make any mistakes  —whether it comes to our kid’s diet or their TV time.  Here’s the thing though: we don’t have to be perfect to do right by our kids.

To help parents in their #ReachforGreat, we created a video with this very message to remind parents to show themselves a little grace. A great parent doesn’t always mean being a perfect one.
Client: Great Eastern Singapore
Agency: BLKJ Havas
Category: Insurance





︎︎︎ Resume
︎︎︎ chow.csj@gmail.com

Jessica, an art director who is experience in integrated campaigns, social, films, UX/UI, graphic designs.