Dad Bod Musical Challenge


Case Study

Think ‘dads’ and what usually comes to mind are their poor fashion, dad jokes, and most of all, their paunchy, pec-less physique – aka the ‘Dad Bod’. So, for Father’s Day, we thought to have a fun activation that playfully poked fun at the lovable ‘dad bod’ while empowering dads to live #lifeproof 💪🏻 Enter the ‘Dad Bod Musical Challenge’, a simple social game that asked our audience to correctly guess the song being slapped on the dad bods and win some Decathlon vouchers for dad.

Jessica, an art director who is experience in integrated campaigns, social, films, UX/UI, graphic designs.