Think ‘dads’ and what usually comes to mind are their poor fashion, dad jokes, and most of all, their paunchy, pec-less physique – aka the ‘Dad Bod’. So, for Father’s Day, we thought to have a fun activation that playfully poked fun at the lovable ‘dad bod’ while empowering dads to live #lifeproof 💪🏻 Enter the ‘Dad Bod Musical Challenge’, a simple social game that asked our audience to correctly guess the song being slapped on the dad bods and win some Decathlon vouchers for dad.