City Adventure

Children see their world in a very different and surprising ways. In their world, trucks can fly, bears can talk and people can walk through walls. Here’s where anything they can imagine, happen.

Using LEGO City Worlds, we create stories with a beginning and an end. The children get to decide what they can imagine in between the stories like how they did to their world.

Client: LEGO
Agency: iris Worldwide
Category: Social Campaign, Activation

Creative Director: Ed Cheong
Art Director: Jessica Chow, Sylvester Poh, Woon Teddy
Copywriter: Adam Yeo
My Role: Conceptualisation, Art Direction